Lucky Strike 3 (Littmann P. 78) by Keith Haring combines one of his signature curved figures with the instantly recognisable Lucky Strike logo, creating a work that explores the relationship between branding, advertising and popular culture. Positioned above the cigarette packet, the figure appears to rise from the product itself, transforming a familiar commercial image into a scene filled with movement and vitality.

Created in 1987, the work demonstrates Haring's interest in how corporate identities become embedded within everyday life. Like Andy Warhol before him, Haring understood that logos and packaging had achieved a level of recognition comparable to traditional cultural symbols. Rather than treating commercial imagery as separate from fine art, he embraced its visual power, incorporating it into his work as a subject worthy of examination. Through Haring, Lucky Strike transcends its symbolism of a brand and becomes the subject of high-art itself.

By combining one of his most recognisable motifs with a globally known brand, the artist creates a work that reflects the image-driven landscape of the late twentieth century while maintaining the humour and energy that define his art.

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