Rusty Signs takes six pieces of ordinary roadside signage, Dead End, Cash for Tools, For Sale 17 Acres, and imagines each one rusted, weathered and half-abandoned, the kind of sign a driver might pass without a second glance. Made in 2014 through Mixografía, the Los Angeles studio known for developing a distinctive three-dimensional relief process on handmade paper, the series builds on a subject Ruscha had first explored decades earlier through the Twentysix Gasoline Stations and Standard Station projects: commercial and civic signage stripped of its original context and treated as a legitimate subject for fine art in its own right.
Ruscha varies the condition of the same sign across multiple sheets within the series, so that Dead End appears in three separate states and Cash for Tools in two, each carrying a different degree of rust, damage and decay, as though pulled from different locations after years of neglect rather than reproduced identically. That interest in decay connects directly to a theme Ruscha had already made explicit a few decades earlier with his 1979 painting I Don't Want No Retro Spective, a recurring concern with how time wears down language and objects that once carried a clear commercial purpose. Where his earliest sign-based work in the 1960s presented gas stations and billboards as gleaming, almost aspirational symbols of American commerce, Rusty Signs shows the same style decades on, yet worn down and half-illegible, extending a career-long interest in signage into a meditation on its eventual obsolescence.
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